The Weetabix Food Company has appointed Gareth Turner as Head of Brand – Weetabix, to lead the long-term brand strategy for Weetabix brand and its portfolio.

Turner has over 21 years’ experience working within food and drink. Ahead of joining Weetabix, Gareth was Head of Brand Operations (Europe) for Arla Foods, where he spent seven years and led several brands to significant growth. Before that he spent 14 years at Heineken UK.

Francesca Theokli, Marketing Director, Weetabix Food Company UK & Ireland, said: “We’re delighted to welcome Gareth to the Weetabix family. Gareth’s passion for marketing well-loved famous food brands, coupled with his experience and ambition for business growth makes him the ideal appointment within our talented marketing leadership team.”

As part of his role, Turner will lead the next phase of growth for the Weetabix brand, involving more than £10 million of investment in the award winning ‘Have You Had Your Weetabix’ brand idea and ‘Any-Which-Way-A-Bix’ versatility campaign which continues through 2019.

“The opportunity to lead the marketing of the Weetabix brand and take it to the next level, is an honour. In my short time at Weetabix, I’ve already seen first-hand the importance Weetabix places on investing in its brands and its people and I’m excited to be part of this exciting next chapter,” he said.

The marketing team is further bolstered by the return from maternity leave of both Weetabix Senior Brand Manager, Charlotte Hunt and Head of Innovation, Claire Canty. Weetabix has also recently invested in its marketing capability providing bespoke training to breathe new life into the “Weetabix Way” of growing its brands.