‘Warbootons’ packs for a spooky Halloween

Warburtons has launched a ‘ghostly’ range of Halloween-themed packaging for this autumn.

The new design features ghoulishly delightful blue and white visuals across 3 SKUs: 6 pack Sliced White Rolls, 8 pack Sliced White Rolls, and 12 pack Sliced White Rolls.

This is the second festive product produced by Warburtons this year, following the launch of the brand’s football-inspired rolls in June, which were created to celebrate the summer of sport.

Darren Littler, Innovation and Product Marketing Director at Warburtons, said: “Halloween is a key seasonal event in the retail calendar, so we’re excited about revealing the new packaging for our spooktacular rolls. Our revamped design will help stores to capitalise on Halloween by catching consumers’ eyes and provide the perfect solution for any Halloween display.”

The rolls are available in supermarkets and convenience stores from the 11 October for 4 weeks.