Crisp brand Walkers is introducing a new ‘pop’-osition to shoppers with the launch of Poppables, a spherical, potato snack. Already a huge success in the US, the light and airy snack, which is flavoured inside and out, will be available from the end of May.
With an increasing number of households looking for sharing snacks for ‘big nights in’, the sharing snack segment is experiencing impressive growth. Building on the success of the already well-established Mix Ups and Bugles brands in driving incremental sales in this segment, the Walkers’ Poppables range, with its fun to eat shape, is well-placed to continue driving this trend and looks set to be the next hit sharing snack brand, said the brand owner PepsiCo in a statement.
“We are seeing strong growth from the sharing segment and anticipate the launch of Poppables driving growth through a fun, new shaped snack, perfect for the ‘big night in’ occasion,” commented Kate Charman, Brand Manager at PepsiCo.
“With a strong performance already demonstrated in the US, we look forward to mirroring that success in the UK. We anticipate the brand engaging shoppers with its flavour-packed fun shape as we aim to drive additional traffic, and ultimately purchases, at the sharing fixture.”
Poppables is available across the Grocery, Impulse and OOH channels in a variety of flavours including Sweet Chilli, Cheddar Cheese and BBQ Ribs. The full range is available as a 110g sharing bag (RRP: £1.99) and the Sweet Chilli variant can be purchased in a 60g pack (RRP: £1.00) and single-serve 25g format (RRP: 0.65p), perfect for consumers on the move.