Walkers takes taste guarantee promotion across ‘Better For You’ ranges


Walkers has launched its first ever taste guarantee promotion across its ‘Better For You’ ranges.

The ‘Taste Us. Love Us.’ campaign aims to tackle the misconceptions regarding taste in the segment, which covers a range of leading PepsiCo products including reduced fat, wholegrain and corn snacks.

Popular ranges like Snack-A-Jacks, Sunbites and Walkers Oven Baked will be included in the campaign.

Michal Iwasyszyn, marketing manager for the Better For You portfolio at PepsiCo UK, commented: “We know that shoppers’ number one concern when choosing smarter snacks is the perceived taste, but as soon as people taste our products, the repeat purchase rate is phenomenal, for example the repeat purchase rate for Sunbites is an impressive 54 percent.

“Snack-A-Jacks, Sunbites and Walkers Oven Baked are all great tasting so we have no doubt that this campaign will be a real success for retailers.”

The packs will include a distinctive flash to generate stand-out on shelf, stating, ‘Great taste guarantee, or your money back’.

Walkers Oven Baked recently returned to TV this month with a new tag dedicated to the year-long taste guarantee campaign on the brand.

The campaign will run across the three brands for the whole of 2019 and will be supported with a full marketing plan including, TV support, influencer campaign, digital, on pack flash, sampling and in store stackers and POS to land the messaging across all consumer touchpoints.