Walkers is launching a new festive range of Christmas dinner flavours, including the first ever Brussel Sprouts flavoured crisp.
Two Christmas dinner flavoured multipacks will be available, one including a Brussels Sprouts flavour and one without.
Christmas dinner for sprout lovers includes: Brussels Sprouts, Turkey & Stuffing and Pigs in Blankets flavours.
For sprout haters, Christmas dinner comprises Glazed Ham, Turkey & Stuffing and Cheese & Cranberry flavours.
Turkey & Stuffing, Pigs in Blankets & Brussels Sprouts are also available in single-serve packs.
Andrew Hawkswell, Marketing Manager, at PepsiCo, comments: “Walkers has a proven track record of launching fun and playful flavours that really get the nation talking, and this year we wanted to bring some of that magic to Christmas. We know the sprout debate is one that divides the nation, so we wanted to offer product solutions for both sides of the debate, and ask people to decide whether they’re a #SproutLover or #SproutHater.”
The limited edition range will be available from Monday 15 October.
In-store marketing, TV, digital and PR activity will support the launch.