Walkers has announced a new on-pack promotion that will run for 16 weeks as part of its continued sponsorship as the official snack partner of the UEFA Champions League.

Kicking off in February and featuring across Walkers Big Bag, Walkers Max and Walkers Max Strong, the ‘They Score – You Win’ promotion offers football fans the opportunity to win prizes by predicting when a goal will be scored during a Champions League football match.

If the guess is correct, they win £10. All entrants also stand a chance of winning a pair of tickets to the Champions League Final, being held in Madrid on 1 June.

John Artley, marketing manager for Walkers, commented: “The UEFA Champions League is one of the world’s biggest TV sporting events of the year and the excitement that it generates brings football fans together, often spending the night in to watch the games with friends and family.

“The big night in occasion itself is worth a staggering £1.8bn a year, so we recommend that retailers make the most of the opportunity that this event provides as shoppers will be looking to pick up their snacks ahead of the match.”

In order to enter, participants must be 18 years of age or older and buy a promotional pack of Walkers, Walkers Max or Walkers Max Strong. Promotional packs contain a unique entry code which, once entered online, will allow the shopper to select a UEFA Champions League match and minute. If a goal is scored within the selected match and minute, the shopper will win a £10 cash prize. Not only that, each code played online will instantly be entered into a draw to win UEFA Champions League final tickets.