Walkers has announced that it will be increasing the case size of its popular price marked packs (PMPs) from 12 packs to 15 packs per case.
The leading crisp brand said the move will help retailers to keep their shelves fully stocked throughout the day to meet customer demand.
Walkers PMPs run across Walkers Crisps, Doritos, Sensations and the snacks range which includes popular brands such as Quavers and Cheetos. These brands have performed well in convenience stores, with the price marked packs growing at +15% this year (Nielsen), the brand added.
“We see huge value in working collaboratively with retailers to help them grow sales through their core Walkers range,” said Will Kerr, head of impulse category at PepsiCo.
“The popularity of PMPs presents a huge opportunity for retailers and reinforces the value message in the eyes of the consumer. We hope this case size move will support even more of our independent retailers, and help them drive their sales without compromising on their storage capacity.”
The new 15 case format will be available across the Walkers Core, Doritos, Sensations and the snacks ranges. The full range will be available from January.