Walkers brings back Christmas flavours, adds new PMP formats


Walkers has announced that it will returm its Christmas dinner flavours from last year, alongside new £1 PMP formats.

Two multipacks of Brussel sprouts (6 x 25g, RRP £1.65) will be available again this year, one for the sprout lovers, and the other, for the sprout haters.

Christmas dinner for sprout lovers includes – Brussels Sprouts, Turkey & Stuffing and Pigs in Blankets and for sprout haters, Glazed Ham, Turkey & Stuffing and Cheese & Cranberry.

Pigs in Blankets and Turkey & Stuffing are the two flavours that will be getting the new PMP format (75g) this year.

“The return of the Walkers Christmas flavours comes in response to the buzz and talkability generated last year, and the huge demand from consumers,” said Nick Day, brand manager at PepsiCo.

This year, we are also excited to launch two new £1 PMPs in our most popular festive flavours. We hope to spread the festivity, and continue to invite customers to decide whether they’re a #SproutLover or #SproutHater.”

The limited edition festive flavours will be available from October, and supported with TV from November.