Volvic, bottled water brand from Danone, has unveiled a new range of sparkling drinks, L’mon.
Produced in the UK, the new range combines at least 25% real fruit juice and British spring water in three citrus combinations – Lemon & Orange, Lemon & Lime and Lemon & Grapefruit.
Volvic said the recipes use only naturally sourced ingredients, with no added sugar and no artificial colours, flavours or preservatives.
“At Danone, we don’t think you should have to choose between the pleasure of a tasty fizzy drink and being health conscious, that’s why we created L’mon – to give consumers a delicious, sparkling refreshment they can really enjoy,” said Jacqueline Lane, senior brand manager for Volvic UK & Ireland.
The launch will be supported by a £1.5 million marketing campaign launching end of July to drive product visibility and awareness. The campaign will feature nationwide out-of-home advertising, social media and influencer activity and mass sampling.
Lane added: “The launch of L’mon marks an exciting milestone for Volvic in the UK, as it is the first drink in our portfolio to be produced locally. We are also excited to launch L’mon in a new format – a 100% recyclable aluminium can, which can be recycled forever.”
L’mon will be available nationwide across the UK in single 330ml cans from the end of May. RRP: £0.99