Diageo Reserve’s super-premium vodka brand, Ketel One, has launched Ketel One Botanical in the UK, a new spirit distilled with botanicals and infused with natural fruit essences and in line with rising consumer demand for ‘low and no’ alcohol cocktails and spritz-style drinks.
Presented in botanical designed bottles, Ketel One Botanical is a series of three variants, Peach & Orange Blossom, Cucumber & Mint and Grapefruit & Rose, with a lower ABV of 30%, no artificial flavours and containing only 82 calories per serve.
The crafting of Ketel One Botanical starts with Ketel One Vodka which is blended with the Nolet family’s botanical recipe and re-distilled in small batch copper pot stills at the Nolet Distillery. The vodka is then infused with naturally-extracted essences of crisp, fragrant fruits and botanicals for a revolutionarily smooth spirit.
“Just as our father redefined the possibilities for vodka with the exceptionally smooth crisp taste of Ketel One Vodka, we believe Ketel One Botanical sets a completely new standard in spirits,” said Bob Nolet, 11th generation master distiller at the Nolet Distillery.
The signature serve of the new spirit is a Ketel One Botanical Spritz mixing the new range with soda water, finished with a fresh garnish.
Ketel One Botanical will be available throughout on and off-trade from mid-March including, grocery, wholesale and convenience channels.