Soft drinks brand Vimto has announced the launch of a new sweet for summer, Remix Sodapops, in collaboration with leading confectionery distributor IB Group.
The new lollipop is the deliciously tropical Vimto Remix Mango, Strawberry and Pineapple flavour from Vimto’s Remix range. And, they offer the added excitement of an explosion of sherbet in the centre.
Suitable for vegetarians, the Remix Sodapops are made with natural colours and contain real fruit juice.
The launch comes as Vimto revitalises its much loved and oldest confectionery licence – Vimto Original Lollipops – through the new partnership with IB Group.
The collaboration will see both Vimto Remix and Original lollies available across the country, with stock in all 20 Hancocks Cash and Carry sites, plus distribution throughout its 55,000-strong customer base.
Helen Hartley, brand licensing manager, Vimto, said: “Our new partnership harnesses the ever-growing popularity of the Vimto brand, now worth £88.9 million, with IB Group’s unquestionable confectionery experience to create a range that will help retailers boost their sales.
“We’re also working together to create some tantalising new Vimto-flavoured treats, so watch out for several exciting launches over the next year!”
Vimto Remix Sodapops will launch 30 April. Vimto Original lollipops are available now.