Unilever has announced the return of one its iconic tea brands to the UK. Brooke Bond will make the comeback to celebrate its 150th anniversary.
Born in Manchester in 1869, the brand will keep its mission of providing consumers with great-tasting tea at an affordable price, said the FMCG major.
“We’ve been in the tea business since the 1800s and if there’s one thing we know, it’s that Britons love tea! By re-introducing Brooke Bond, we’re ensuring that tea lovers across the UK can enjoy a quality cup of tea, no matter their budget,” commented Fiachra Moloney, marketing director for tea at Unilever UK&I.
Each box of Brooke Bond features a historic map of Manchester on the lid as well as the iconic little red van from its advertising.
“Returning to supermarket shelves in time to celebrate its 150th anniversary, the relaunch will not only warm the hearts of those who loved Brooke Bond previously, but it will also appeal to a completely new set of tea lovers. We can’t wait to see the iconic red van back on shelves,” Moloney added.
Brooke Bond will be available at an RRP of £1.00 per 80 teabags and at an RRP of £2.00 per 160 teabags.