Camelot, operator of the National Lottery, said it expects a bumper sales period for retailers with two special draws in December, on Christmas Day and 31 December.
The ‘Must Be Won’ Christmas Day Lotto has a cash prize of £15 million and the special EuroMillions 10 UK Millionaires draw on 31 December will see 10 UK players, as well as any UK jackpot winners, get 2020 off to a fantastic start by becoming millionaires.
“Our research shows that The National Lottery helps drive footfall, basket spend and store loyalty – which becomes even more important in the last few weeks before Christmas,” said Jenny Blogg, retail director at Camelot.
“Up to 65 percent of players planned to buy a National Lottery product during their December shop last year and 60 percent of those shoppers claimed off the back of their experience they would return to that store, showing just how important it is to land a great experience at this busy time.”
Camelot is supporting the special draws with increased in-store festive activity, delivering special Scratchcard dispenser flashing lights to thousands of retailers. There’s also a range of festive-themed Scratchcards available.
An all-new festive POS, which is in store, rounds off the Christmas offering.
Blogg added: “In the final weeks before Christmas, footfall in store is set to increase as shoppers pick up last-minute items for entertaining and gifts. It’s important that your store is ready for this increase in customers across all categories and areas of the shop.
“In December, it’s worth reminding customers to buy a ticket at the till, making sure all National Lottery POS you have received is on display to help drive your sales during the festive season.”