Forest Feast

Dried fruit brand Forest Feast unveiled a new look, as well as two major new ranges for its category.

Forest Feast Fruit Balls, the bite-sized, spherical fruit snack, will be rolling into supermarkets from this month. The products will be available in three variants: Mango & Coconut; Pineapple, Mango & Lime; and Milk Chocolate, Mango & Coconut.

Each Fruit Ball promises 100% dried fruit and no artificial flavours, concentrates or fillers.

Two of the Fruit Ball variants, Milk Chocolate, Coconut & Mango and Mango & Coconut, will also be available in smaller packets, as part of a new ‘Impulse Range’, making them the perfect nibble when on the move. The Impulse range also includes Forest Feast Preda Fairtrade Dried Mango, available for the first time ever as a grab and go bag. Mango & Coconut and Preda Mango come in 27g packets whereas Milk Chocolate, Coconut & Mango packet weighs 30g.

The broader Forest Feast range will also be seeing some significant changes this September, with two new variants, Queen Victoria Pineapple Rings and Whole Canadian Cranberries, joining the range.

To coincide with the new launches, the brand has also received a fresh new contemporary look. From September, Forest Feast packaging will feature a classic white background with vibrant fruits, and tropical foliage on its sharing bags, as well as a new slick black logo across the entire product range.

There is also the arrival of a new mascot, Livingstone the elephant, who Forest Feast hopes will become a visual identity for the brand. Featuring prominently across the new brand livery, Livingstone appears alongside a new narrative ‘Discover. Make. Eat’ on each pack, which includes insight into provenance and delicious recipes.

Michael Hall, Founder & Director, said: “For over twenty years, quality and innovation has been our cornerstone, as we seek to discover and create products that deliver wellness in ways our consumers want – whether that be in sharing bags, coated in chocolate, or simply on its own.

“Livingstone embodies our role as original snack explorers; travelling to the farthest corners of the globe to discover the most amazing natural ingredients, sourcing them responsibly and carefully, before turning them into incredible snacks. It’s all about shaping, cutting and coating, so our customers can snack, bake and cook with them, however they wish.”

The new look Forest Feast packaging will be launching in September 2018, with Forest Feast Fruit Balls and Forest Feast Dried Fruit Sharing Bags both at the RRP of £3 each, and the Forest Feast Impulse Range at the RRP of £1.29 each.