Two new flavours and refreshed design from Cathedral City

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Cathedral City

Dairy Crest is refreshing its Cathedral City Adult Snack Bar range with the addition of two new flavour variants, a contemporary new pack design and a new range positioning of 100kcals or fewer per bar.

The refreshed Snack Bar range is now available and sees the addition of a Caramelised Onion and a Sweet Chilli variant, both of which include toasted pumpkin seeds for added texture.

The new flavours join the Cathedral City Original (Mature Cheddar) Snack Bar, offering consumers a choice of delicious snacks that they can feel good about choosing, whether on the go, or as a lunchbox addition.

Carrying a revised unit weight of 24g, the full range of Snack Bars is high in protein, a source of calcium and has 100kcals or fewer per bar – a claim which aligns the range to the recent Public Health England flagship campaign advocating 100kcal snacking.

Supporting the new positioning, a contemporary pack design will ensure strong stand out on shelf and clearly highlight the new calorie claim to shoppers.

Anca Lazar, senior brand manager for Cathedral City Snacking, explains “With almost two thirds of adults snacking once a day or more, and demand for healthy snacking solutions ever more buoyant, we see the adult snacking market as a significant opportunity that extends far beyond traditional savoury snacks and confectionary. Cheese Snacking as a sector is benefiting and our Cathedral City Snack Bar product, launched in Oct 2016, has been an important contributor to this growth.”

Available as single bars (24g) for food to go and multipacks (4 x 24g) for planned snacking missions, the refreshed range will launch into Asda and Co-op and will follow with roll out to all retailers.