Cadbury Heroes is offering shoppers even more variety in sharing chocolate with the addition of two consumer favourites to their unique mix in April, as well as a fresh new look.
Dinky Decker and Crunchie Bits are available in Cadbury Heroes packs now, joining the existing range.
No chocolates have been removed from the range, which includes Twirl, Wispa, Eclair, Fudge, Caramel, Cadbury Dairy Milk Chunk and Creme Egg.
The popular sharing chocolate brand is also unveiling a new pack design which encourages consumers to “share good times”.
This is the first change to the Cadbury Heroes mix since Wispa was introduced in 2014. Crunchie and Double Decker are already top-selling shopper favourites as single bars, said the brand.
Aislinn Campbell, brand manager for all-year-round gifting at Mondelēz International commented: “We’re really excited to shake up the iconic Cadbury Heroes range with a bold new design and two additions in the form of Dinky Decker and Crunchie Bits.
“We know how well-loved these chocolate bars are already so retailers should expect the new-look range to drive stand-out on shelf and additional sales for retailers within sharing chocolate.”