Twix joins Mars’ milk drink range


Mars Chocolate Drinks & Treats has added a new Twix milk drink to its range which offers consumers the taste of their favourite confectionery brands in a chocolate milk drink.

The drink, in a 350 ml PMP on-the-go bottle, is a combination of the biscuit, caramel and milk chocolate flavours found in a Twix bar.

Mars Chocolate Drinks and Treat’s range of eight skus are all available in 350 ml PMP packs with on-the-go bottle tops. The range includes: Mars, Galaxy, Mars Caramel, Milky Way, Bounty, Maltesers, Snickers and Twix.

“The introduction of the new Twix milk drink will enliven the category by attracting Twix fans to the chiller,” said Michelle Frost, general manager at Mars Chocolate Drinks & Treats.

Twix milk drinks are available now with an RRP of £1.29.