Premium winemaker Treasury Wine Estates has announced the addition of Australian wine brand Samuel Wynn & Co to its UK portfolio.
Inspired by the adventurous spirit of Australian industry pioneer, Samuel Wynn, the new range aims to capture the attention of millennial consumers with bold creative and an angular, whisky-like bottle to drive shelf presence.
The brand offers approachable styles of leading wine varieties, such as Dice With Destiny Cabernet Sauvignon and The Man From Nowhere Shiraz (RSP £10, ABV 14%).
Ben Blake, head of marketing for EMEA at TWE said: “We are delighted to launch Samuel Wynn & Co to the UK off-trade.
“The range has been created based on exploration and discovery which fits perfectly with today’s consumers who relate to brands that have a story to tell. It’s a brand very much aimed towards the millennial consumer and having seen such strong growth with brands such as 19 Crimes, we felt this was a prime opportunity to further recruit millennials into the wine category.”
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