Kettle will be returning to TV in May with a series of adverts launching its new range, Kettle & More.
Kettle & More brings together the brand’s hand-cooked chips paired with real slices of sweet potato, beetroot and apple, seasoned with real food ingredients.
“We’re really excited to be launching Kettle & More with this series of adverts. The ads do a great job of communicating the genuinely innovative proposition, and bringing to life our real food credentials,” said Kizzy Beckett, senior brand manager.
“We’re confident that the adverts, alongside a targeted and contextual media plan, will drive awareness and trial of this fantastic range.”
The range launch is also being supported by social media activity, large scale consumer sampling including Hello Fresh and Craft Gin Club, as well as PR and influencer outreach.
Launched last month, the new Kettle & More range includes Kettle Chips with Apple Slices and Norfolk Pork Sausage seasoning; Kettle Chips with Sweet Potato Slices and Smoked Chipotle & Crème Fraiche seasoning; Kettle Chips with Beetroot Slices and Goat’s Cheese & Caramelised Onion seasoning. They will be available in a 100g sharing bag format and a RRP of £2.29.