Tropicana gives festive makeover to core range

Tropicana has unveiled a festive pack design for its core range to kick off the Christmas season.

Available now, the seasonal packaging builds upon the momentum Tropicana has seen this summer, with an additional 500,000 shoppers buying into the leading chilled fruit juice brand.

“This year, we have seen shoppers turn to brands they love and trust. During the festive season, chilled fruit juice category sales accelerate to 121 per cent in comparison to the rest of the year and, as we now move towards Christmas, retailers have a great opportunity to capitalise on this demand,” commented Caroline Wilding, marketing manager Tropicana UK.

The on-pack design will be rolling out in-store across 950ml, 1.4l and 1.6l formats.