The UK’s top selling Argentinean wine brand, Trivento, has just launched its latest on-pack campaign.

Under the heading ‘Bold Discoveries’ which references Trivento’s brand new partnership with Discovery, the neck-collar offers the chance to win 1 of 6 ‘Ultimate Adventures’, as well as hundreds of fire pits for the real barbecue experience.

1.5 million neck collars will feature on Trivento Reserve Malbec across the UK distribution from April to September.

Malbec World Day is celebrated on April 17, to commemorate the day when president Domingo Sarmiento of Argentina officially made it his mission to transform Argentina’s wine industry, and Malbec is result of that effort. It is now the UK’s fastest growing wine style, and a Top 5 red varietal in this country. Growing at a rate of over 32 percent a year, UK wine drinkers this year will spend around £2 million on Malbec.

Trivento is the UK’s leading Malbec, selling over 3.5 million bottles every year.  It is also the UK’s top selling Argentinean wine brand, growing at 32 percent by value year on year.