Trivento to feature competition winner on TV advert

Trivento competition winner Katie

Leading Argentinean wine brand Trivento has announced the launch of new idents across Discovery channels, featuring the winner of its consumer competition.

A 30 second video and a series of 15 second idents show the ‘real life bold discovery’ of Katie, the winner of the brand’s heavyweight ‘Real Life Bold Discoveries’ campaign.

The idents will be shown on Discovery channels from the end of October.

The campaign, which ran from May to July 2019, invited consumers to share their own stories in an online competition, which was then whittled down to a shortlist of three from over 1,000 entries received. Visitors to the site then voted for their favourite ‘Bold Discovery’.

Katie also wins a trip to Argentina.

“This exciting campaign has been part of the amazing Trivento success story this year,” said Emma Ashton, head of marketing at Concha y Toro UK. “Household penetration, a key measure of actual brand success, has increased from 3.3% to 4.2% in the year from July 2018 – July 2019, which is the equivalent of adding around a quarter of a million new households who have bought Trivento.”

Trivento’s partnership with Discovery channel which launched in 2018 has been helpful in driving sales for the brand, the firm said in a statement.

Trivento has grown by 48 percent in value over the latest 52 weeks, and is currently worth £44.7 million, and well over half a million 9ltr case sales.

“We have some exciting campaigns lined up for the Christmas period which we hope will push the brand to even greater heights,” Ashton added.