TREBOR, the number one mint brand in the UK, is bringing back its ‘Get Minted’ campaign for the third year in a row, offering convenience store retailers and their shoppers the chance to win a range of cash prizes including a jackpot of £5,000.
The promotion, exclusive to the convenience channel, runs across the full Trebor singles range. Prizes of £50, £100, £250, £500 and £5,000 can be won.
When the shopper wins, so too does the store. To participate and be in with a chance of winning a prize, retailers need to display the bespoke PoS being supplied by Trebor. PoS is available through Mondelez reps, or through the Mondelez trade advice website, DeliciousDisplay.co.uk.
“This is the third year in a row that we’ve run Trebor Get Minted, and we’ve seen year-on-year success. Consumer redemption and awareness is growing, and last year we saw a 6.2% sales uplift across the Trebor singles range in independent and symbol group stores,” said Amy Lucas, Brand Manager for Trebor at Mondelēz International.
The promotion will be communicated to shoppers through bespoke PoS materials and in-store activation.
“Trebor is the number one mint brand in the UK, with the top three best-selling products in Independent and Symbol stores – Extra Strong Peppermint, Softmint Spearmint and Softmint Peppermint. We’re confident that this promotion will continue to drive real sales growth in the convenience channel,” added Lucas.
The full range of participating packs is: Trebor Extra Strong Peppermint/Spearmint 41.3g; Trebor Softmint Peppermint/Spearmint 44.9g; Trebor Softfruits 44.9g; Trebor Mighties Mint 12.6g/44.5g; and Trebor Cool Drops Extra Fresh/Lemon 28g.
Retailers can also find advice on how to boost their mint sales further on www.deliciousdisplay.co.uk.