TILDA is tapping into the rise in demand for Caribbean food with the launch of new Limited Edition Caribbean Rice & Peas.
With an RRP of £1.59 (250g), the new SKUs combine Basmati rice with rich coconut cream, hearty kidney beans, fragrant thyme and a healthy dose of scotch bonnet chilli.
Often described as a staple to Caribbean diets – the versatile recipe pouch contains kidney beans known for their high fibre and protein content and low fat. Tilda Caribbean Rice & Peas contains no artificial colours, preservatives or flavourings, and is suitable for vegetarians. Tilda is also the only RTH range on the market that is entirely gluten-free.
Camilla Sheeley, Head of Innovation at Tilda, said: “Authenticity is at the heart of this innovation and with the rise of streetfood and Caribbean flavours, we intend to satisfy consumers’ flavour demands with this authentic streetfood recipe – we’re really excited to see the consumer response.”
Tilda’s handy 250g pouch means consumers can conveniently enjoy this popular dish which takes just two minutes to heat up in the microwave or stir fry in a pan.
The launch will be supported by print, PR, digital and social.