Tic Tac returns to TV with new £1.65m campaign

Tic Tac will be back on TV screens for the first time in over a year, introducing a new £1.65m campaign.

Airing through the summer to the end of August, the advert is set to remind shoppers of the gentle refreshment in every pack, at a time when impulse buys are regaining relevance as lockdown restrictions continue to ease.

“Having been a challenging year for on-the-go and impulse sales, it’s important we put support behind Tic Tac to ensure it is front of mind with shoppers out and about this summer,” commented Levi Boorer, customer development director at Ferrero.

“People are beginning to return to routines of old and we’re dedicated to helping retailers in re-engaging shoppers with brands they know and love, such as Tic Tac. Whether that be through new flavours, formats or campaigns to ensure the brand is top of mind, mints is a key category for impulse purchases, so variety and driving awareness is key in helping to capture attention.”

The campaign is live across TV and video on demand until 30 August. It also coincides with the recent return of the limited-edition Tic Tac Coca-Cola, available in stores now.