Tic Tac has announced a new summer promotion in partnership with radio station Kiss, offering offering consumers the chance to win a holiday to Ibiza.
Rolling out in May, the ‘Kiss Does Summer with Tic Tac’ campaign will look to drive shopper demand for its core range, with the promo featuring across two million packs of Tic Tac Fresh Mint or Lime & Orange in the T1 and T100 pack sizes.
Other prizes on offer include headphones, speakers and music vouchers. The campaign will be supported with a £250,000 media investment.
“Music has a natural alignment with Tic Tac as it perfectly embodies the brand ethos of bringing people together to share new experiences. This exciting new partnership with Kiss will help to further drive relevancy amongst shoppers and music lovers,” said Levi Boorer, customer development director for Ferrero UK & Ireland.
Promotional packs as part of the campaign are available now.