BRITVIC has launched a new communications platform for its soft drink brand J2O. 
 
‘There’s Joy in the blend’ is a £2.3m integrated marketing campaign created to encourage consumers make an active choice when it comes to choosing a soft drink. 
 
The campaign focuses on blending two fruits together to create something amazing and will include a brand new TV advert, online (digital and social) and experiential activity. 
 
The campaign includes two adverts that are airing over a twelve month period in total.  The concept of the adverts blends J’s and O’s that would not normally go together.   For example, the first advert mixes ‘Junior’s breakdance crew’ with ‘Old Irish folk music’ to create an exciting blend powered by J2O.
 
Promoting Orange & Passion Fruit flavour, the end of the advert shows fruit blending together into a liquid stream to fill a bottle, highlighting the brand’s art of mixology.
 
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