The Saucy Fish Co expands to Australia with Woolworths listing


Seafood brand The Saucy Fish Co has expanded its footprints to Australia, launching it’s frozen fishcake products in over 900 Woolworths stores.

The popular British brand’s fishcakes combine quality flakes of fish and a tasty crumb, finished off with that all-important saucy centre.

“We’ve seen Saucy’s Frozen range go down a storm in the UK and we believe it will be equally welcome in Australia,” said Amanda Webb, sales and marketing director at The Saucy Fish Co.

“We know people love convenient cooking and great tasting fish, so we are very pleased that our products provide both – offering inspirational flavour with our fish minus the fuss options that are perfect for midweek meals and can go from freezer to fork in 25 minutes.”

The products that hit the Australian stores include: Salmon & Cod fishcakes with a cracking creamy lemon centre, Haddock fishcakes with a delicious vintage cheddar centre and Thai spiced fishcakes with a fantastic red chilli & coconut centre

James Bigg, seafood category manager at Woolworths, said: “The Saucy Fish Co offers time saving convenience whilst still delivering great flavours, which we know customers at Woolworths will love. We’re excited to see The Saucy Fish Co products in our stores and can see all three flavours of fishcakes proving popular with our shoppers.”

Recently, Sainsbury’s has entered into a partnership with Australian supermarket chain Coles to supply its own brand products.