The Balvenie has launched a new range of single malt whiskies, created at its home in Dufftown, Scotland.
Named Stories, the range includes three new expressions, titled The Sweet Toast of American Oak, aged 12 years (43% ABV), The Week of Peat, aged 14 years (48.3% ABV) and A Day of Dark Barley, aged 26 years (47.8% ABV), each bring to life its own unique and interesting story.
Drinkers will have the unique opportunity to hear the stories of each whisky through an NFC-enabled neck tag, which can be connected using smartphones. The audio content includes conversations recorded between Apprentice Malt Master Kelsey McKechnie, former distillery manager Ian Millar and Malt Master David Stewart and The Balvenie global ambassador, Gemma Paterson.
Stewart commented: “Stories are the lifeblood of The Balvenie distillery. They make up the fabric of who we are and what we do. The Balvenie Stories collection tells these tales in liquid form, giving whisky drinkers across the globe a special glimpse into the unique and very human nature of how we produce our whisky. Each expression in the collection reflects this by telling its own story via first-hand accounts and recollections of the many people involved.”
The notion of storytelling informs the design of The Balvenie Stories packaging too, with each tale represented visually on the whisky’s tube and label in bespoke illustrations from British artist and printmaker Andy Lovell.
The Balvenie will also launch a book titled Pursuit – The Balvenie Stories Collection this autumn, a curated collection of short tales by acclaimed writers from around the world, edited by author and journalist Alex Preston.