William Grant & Sons’ premium whisky brand The Balvenie has launched its new nationwide Digital Drams campaign.

The brand opened a pop-up whisky bar on 14 November in London’s King’s Cross station to kick start the campaign.

The Digital Drams campaign will run until 1 December, with fans of The Balvenie able to claim a dram by visiting the ‘The Balvenie – Made By Heart’ Facebook page.

During this period, the brand will give away drams of whisky in hundreds of participating outlets across the country.

To redeem the free dram, customers can simply search for the Facebook page and send a message for a voucher in exchange for a 25ml dram of The Balvenie Double Wood 12-year-old.