THATCHERS TO BE OFFICIAL CIDER OF ICC MEN’S CRICKET WORLD CUP 2019

THATCHERS is supporting Thatchers Haze with a TV, broadcast VOD and digital media campaign.
The brand has secured Official Cider status at what will be the UK’s biggest sporting event of 2019, the ICC Cricket World Cup.
A new Race Car TV ad will be on air April through to August. New short adverts will be launched in the second half of the summer.
The 30” advert will show in cinema during May and June. The 40” advert will go live during all screenings of Quentin Tarantino’s Once Upon A Time in Hollywood in August.
An outdoor thermal campaign for Thatchers Haze will run at 42 locations with 34 million impressions planned.
A What Cider’s Supposed to Taste Like digital campaign is set to reach over 100 million views this year.
The Vat 12 Cider Truck introduced last year will continue to attend events and generate cider trial, with the new truck, a can and bottle bar, hitting the road from the beginning of May.
Thatchers is tripling the number of events it is attending this year, with a full programme of over 30 different festivals, food and farming experiences. These include: Mitsubishi Badminton Horse Trials, The Foodies Festivals, ValleyFest, BBC Countryfile Live, The Bristol International Balloon Fiesta, Cambridge Folk Festival and Taste of London.