Thatchers Cider is to make its debut at the world’s premier three-day-event, Mitsubishi Motors Badminton Horse Trials, which celebrates its 70th anniversary this year.
Taking place on 1-5 May at the Badminton Estate in South Gloucestershire, Thatchers will have exclusive cider pouring rights throughout the event, which is expected to attract upwards of 160,000 people.
As part of the new three-year partnership, the Somerset cidermaker will be serving its Gold and Haze ciders on draught across all bars at Badminton Horse Trials. Visitors will also be able to enjoy Thatchers recently launched sweet cider, Thatchers Rosé.
Thatchers will also lend its name to the traditional style pub at Badminton Lakeside Garden, called the Thatchers Tack Room.
Thatchers popular Vat 12 Tasting Truck will also be at the event for sampling.
“We’re delighted to be making our debut at Badminton in what is a very special year for the event. They are as proud of their history and heritage as we are of ours, and this is therefore a very fitting partnership for us. We look forward to bringing our range of ciders to refresh visitors during the five days of eventing and entertainment,” said Martin Thatcher, fourth generation cidermaker at Thatchers.