Tesco said it will keep the prices of over a thousand everyday products locked until Easter as part of its efforts to support customers amid financial squeeze.
The latest price lock follows last year’s price lock commitment, which saw prices frozen from 5 October until the start of 2023.
A well as popular branded products, the new price lock also incorporates many favourite own-brand staples, which have seen greater demand from shoppers seeking value.
The price lock includes products across larger Tesco stores and online, but excludes Express stores, the retailer’s neighbourhood convenience shops.
“As we start the New Year, we know times are tough for many of our customers right now,” Jason Tarry, Tesco UK chief executive, said.
“We hope this extended price lock commitment gives our customers the certainty of knowing that over a thousand household favourites and own brand essentials will stay at the same low price for months to come – helping them budget when they need it most,”
Earlier this week, Morrisons has announced price cuts on over half of the products in its entry level Savers range.
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