Tango, one of the fastest growing brands within the fruit carbonates segment, is introducing Dark Berry to its popular sugar free range this March. Sugar-free choices are of particular importance in the fruit carbonates segment, having grown +18 per cent in the last two years.
Over the last year, the pandemic has accelerated health trends, with the value of low-calorie drinks up +7.7 per cent within total soft drinks.
“Tango Sugar Free Dark Berry is launching in a range of formats, offering convenience stores a number of options to meet new consumer demands,” says Phil Sanders, out of home commercial director at Britvic. “People are increasingly visiting smaller stores for their larger format packs in an effort to avoid the bigger supermarkets. Therefore, the new flavour will be available in six-can multipacks and 2L bottles to share within the household. For impulse purchases it is also available in singles, with the addition of a £1 PMP 500ml bottle, to show everyday value to customers.
The Dark Berry launch will be supported with a digital and in store activation to drive trial and awareness. From May the brand will also feature on TV, BVOD and Digital, featuring the return of the Tanguru.
The new flavour will be available across all formats; 500ml bottle (standard and £1 PMP), 330ml can, 2L bottle, 6 can multipacks, from 8th March.
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