Tangerine Confectionery is expanding its popular Softies range with the addition of three new products under the Barratt brand – Dip Dab Softies along with Refreshers and Fruit Salad Mini Softies.
The new Dip Dab Softies, a modern twist on the classic Dip Dab, deliver both the strawberry flavour of the Dip Dab lolly and the fizzy taste of the lemon sherbet, all in a soft, chewable, lolly shaped sweet.
The variation offers a completely unique product for retailers, said the firm, reinventing a classic in a popular format in order to appeal to a younger consumer, as the original Dip Dab is currently one of Tangerine’s best-selling kids’ sweet SKUs.
Tangerine Confectionery has also announced the launch of both the Refreshers Mini Softies and Fruit Salad Mini Softies. The miniature versions of the popular Softies favourites contain all the fizzy, fruity flavour of the full-sized sweets and are available in small 30g portions – ideal for consumers concerned with portion control.
All three products contain comparatively less sugar, are created with natural colours and flavours, and are also suitable for vegetarians.
Russell Tanner, Marketing and Category Director at Tangerine Confectionery, said “Tangerine Confectionery’s Softies range, including the original Fruit Salad and Refreshers Softies, has excelled ahead of the market, increasing by 25.7% in the last 12 months, showing a huge demand for soft gum confectionery.
“The return of Barratt and the initial £2.6 million investment into the brand has been a huge success, including the launch of Barratt NPD such as the Sour Apple Dip Dab, the Fruity Coconut Mushrooms, and the Sour Bon Bons.
“With the appetite for retro confectionery growing, and new innovative variations of classics becoming popular with the brand’s loyal following, we have no doubt that the Dip Dab Softies, the Fruit Salad Mini Softies and the Refreshers Mini Softies will become best sellers within the Barratt family.”
The Dip Dab Softies will be available from August in 160g bags in Tesco and Asda, as well as 120g price-marked packs in cash and carry and convenience stores.
Both the Fruit Salad Mini Softies and the Refreshers Mini Softies will also be available from August 18 in Tesco, Asda, and Home Bargains, as well as cash and carry and convenience stores.