Sweet manufacturer Swizzels has launched a digital campaign to showcase its variety of family favourite sweets this Christmas.
With the strapline, ‘Everyone gets their favourite this Christmas’, the campaign profiles different members of a typical British family and their favourite Swizzels sweet, calling for fans to vote for their favourite.
The campaign features Parma Violets preferred by mum, Refreshers for dad, Love Hearts which is nana’s favourite, and Drumstick lollies and Drumstick Squashies loved by the twin girls.
The public is encouraged to vote for their favourite sweet by visiting here.
Within the first two weeks of the campaign launching, Swizzels received over 3,500 votes.
Emma Herring, Brand Manager at Swizzels, said: ‘‘Swizzels is the fastest growing sugar confectionery manufacturer over Christmas, having experienced 17% growth YOY (IRI), and as a family owned company with family values at its core, we know what shoppers are looking for when it comes to Christmas confectionery.
‘‘By profiling each family member with their favourite sweet, we can showcase to consumers that there really is a favourite for everyone this Christmas – ideal for driving sales of our individual branded gift lines as well as the sharing pouch and variety tins and tubs which are perfect for family gatherings over the festive period.
‘‘We understand how important family is at Christmas time and how that should translate through to our Christmas product offering, ultimately attracting shoppers.
‘‘It will be interesting to see which brand comes out on top!’’
Voters can enter into a weekly prize draw to be in with a chance of winning a Swizzels sweet hamper full of family favourites. The winning sweet and family member will be announced on 26 December 2017.