Surya Foods enters hot sauce category launching new brand

Surya Foods has entered the booming hot sauce category with the launch of a new brand: Thai Dragon.

Available at competitive price point, Thai Dragon is poised to heat up the hot sauce category with its Thai-inspired sauce range.

The line-up includes Sriracha Hot Chilli Sauce Original, Sriracha Hot Chilli Sauce Wasabi Flavour, Black Fire Extra Hot Chilli Sauce, Sriracha Chilli Mayo Sauce (Vegan) and Sweet Chilli Sauce. The condiment is packaged in a classic Thai sriracha style in a bottle made of 100% recyclable plastic.

The brand also features a new snacking range of spicy crackers including; Thai Dragon Sweet Chilli Prawn Crackers (100g) and Thai Dragon Thai Cracker Mix (100g).

The launch is being supported by a contemporary consumer facing website and a social media campaign titled #ridethedragon which includes consumer competitions and online giveaways.  The brand is also working with online social media influencers to reach its target audience.

“During the last 20 years, in response to the UK’s growing love of international cuisine, Surya Foods has moved from simple rice production to offering an impressive catalogue of leading brands from around the world,” said Harry Dulai, managing director of Surya Foods.

“We are passionate about authentic tasting food and have poured decades of expertise into Thai Dragon to bring UK consumers a genuine taste of Thailand.”

The range is available to independent retailers via Surya Foods online wholesale catalogue at: https://suryafoodsonline.com/brand/thai-dragon