straw hat

CWF, the producer of The Straw Hat British Wine, is building on its successful 2017 on pack promotion with a high-profile competition running throughout the spring and summer in partnership with Virgin Gift Card and Virgin Experience Days – 1001 Reasons to Love The Straw Hat.

There are 1001 prizes up for grabs, including £2,000 towards a Virgin dream holiday, Virgin Experience Day vouchers, shopping vouchers and bottles of The Straw Hat. Limited edition promotional labels will highlight the competition to customers at the point of sale and a peel and reveal back label provides further details about the competition and how to enter.

To enter the competition, customers need to simply peel the back label to reveal their unique promotional code. They can enter on the Straw Hat competition page on the brand website to see if they have won. Social media campaigns will also be running in support of the promotion, to raise awareness and drive footfall into stores.

“Last year’s The Straw Hat on pack promotion was hugely popular, attracting new customers to the brand and engaging with existing fans. With a striking limited-edition label design, an amazing selection of prizes to be won and strong marketing support, we anticipate that 1001 Reasons to Love The Straw Hat will be even more successful,” commented  Amy Giacobbi, Marketing Manager at CWF.

The Straw Hat range comprises a soft, juicy red, a fresh, fruity white and a lush rosé and is also available in single serve 18.7cl and 2.25 Litre Bag in Box available in each varietal.

The 2.25L Bag in Box format stays fresh for up to six weeks after opening and is perfect for parties and get-togethers. It also represents excellent value for money for the consumer, with each box containing the equivalent of 3 x 75cl bottles.  The 18.7cl single serve options are perfect for those who want to keep an eye on their unit consumption and encourages ‘pick & mix’ purchases.