Sun Valley’s best-selling D2C ‘Nuts For’ brand rolls into retail

Sun Valley – one of the UK’s largest and best-known independent suppliers of peanuts and nut products – is inviting retailers and wholesalers to get a piece of the action by stocking up and profiting from the expanding Nuts For selection, previously only a direct-to-consumer brand.

The Nuts For range available to retailers and wholesalers now includes savoury nut snack mixes Punchy Smoked Paprika and Indian Spice Infusion, innovative sweet mixes Rocky Road Riot and Chocolate Brownie Chaos, and Simply Dip’d Almonds in Dark Chocolate, a lightly chocolate-coated almond snack. The five flavours come in single serve 30-35g bags, MRRP £1.

“We’re delighted with Nuts For’s disruptive design that delivers a loud and proud look with huge shelf stand out,” said Marketing Manager Alison Robson. “Sure to catch shoppers’ attention the range is packed with flavour and personality. Importantly for shoppers looking for great tasting, healthy snacks, our packs shout out the impressive product benefits including source of protein, high fibre content plus vegan credentials. All of this makes them hot tickets in retail.”

Three of the 5 current Nuts For range are non-HFSS, which, Alison says, means “retailers can stock them throughout stores to drive impulse purchase next to tills and on aisle ends.”

From January Sun Valley is extending the range with a number of new non-HFSS, environmentally friendly snacking solutions, targeting the consumer demand for healthy, sustainable snacks which still deliver on flavour and enjoyment.

The new lines come packed in innovative 100 per cent plastic-free compostable packs and the new SKUs, Protein Pick-up and Berry Boost, are vegan and a source of plant protein. Consumers are increasingly aware of nuts’ protein and fibre benefits, but Robson says these pack more than just that, and are also a great source of minerals such as Copper, which supports immunity.

The third launch, Nuts For’s second Simply Dip’d option, Honey Cashews and Peanuts, will offer the taste of honey roasted nuts with more honey and less sugar than average honey-roast nuts. The new SKU will sit alongside a repackaged Simply Dip’d Dark Chocolate Almonds SKU.