E&J Gallo Winery has enjoyed a successful 2018 thanks to the impressive performances by its premium wine brands Carnivor and Dark Horse.
Carnivor registered triple digit growth over the past 12 months, 162 percent in volume and 172 percent in revenue. The brand enjoys strong repeat purchase with 68 percent repeat rate versus Premium Tier SKUs average of 39 percent.
Dark Horse grew by 82 percent in volume and 81 percent in revenue, driven by Cabernet Sauvignon, Merlot and Chardonnay varietals, and the new Dark Horse Rosé, launched in April.
86 percent of Dark Horse’s growth brings additional spend to retailers through recruitment to the £7+ still wine market and spend expansion within the premium sector, said the company.
Mark Stammers, E&J Gallo Channel Director, commented: “We have been seeing a trend towards premium wines for some time now, with 20 percent of still wine sales coming from £7+.
“Sales show that slightly higher price points do not discourage customers because the increase in quality is seen as being worth the price. Over the festive period, we expect to see premium wine sales increase further, as consumers look to treat themselves and their guests.”