Capsule brand Sterling Dual has extended its range with the addition of two new products, Sterling Dual Superkings 20 and Sterling Dual Double Capsule King Size 20.

Having grown by almost 2% in the last year (Nielsen), JTI’s two new Sterling Dual offerings tap into a growing segment which now makes up 13% of total RMC sales in the UK according to Nielsen.

The products are available now in wholesale, and from 22 January in all channels.

With an introductory RRP of £8.30 (cheaper than the RRP £8.65 for Sterling Dual), the new Sterling Dual SK 20 offers existing adult smokers extra value and extra length, allowing retailers to maximise on the profit opportunity of the growing value segment.

With the same capsule experience, the new extension will help retailers become a destination store for the four in 10 adult existing smokers that choose Superkings (Nielsen).

Delivering double the taste with the same value, the new Sterling Dual Double Capsule KS has two flavours; peppermint and spearmint.

Priced at the same RRP (£8.65) as the Sterling Dual Capsule King Size, the new product enables smokers to create a variety of distinct smoking experiences in one cigarette.

Stephane Berset, Head of Marketing UK at JTI, comments: “With a number of new launches in the pipeline for JTI, we are continuing to invest in our successful brands to provide retailers with profit driving products. The capsule value segment has grown considerably in the last year, and we’re excited to provide retailers with innovative new products to take advantage of these expanding markets.”

JTI’s sales force will support the launches with merchandising and product advice to ensure retailers understand the importance of pricing competitively, maintaining availability, and training staff to be knowledgeable about the category.

For more information on the Sterling Dual portfolio and its range, retailers should speak to their local JTI representative or call the help desk on 0800 112 3401. Retailers can also visit here for further information, support and guidance on tobacco and e-cigarette vaping.