STELLA Artois has launched a new on-pack promotion to give consumers a chance to win tickets to attend some of this summer’s great events, such as The Open Championship and The Championships, Wimbledon. 
Supporting Stella Artois’ position as official partner to these prestigious events, the on-pack promotion will feature across a range of packs available in the off-trade. 
Two different promotions are available, one for The Open Championship and one for Wimbledon. Both give consumers the chance to have a VIP experience at these events. 
As well as this on-pack promotion, the brand’s sponsorships will be supported with a fully integrated campaign including media, digital marketing, in-store activations and experiential.
There are also 50,000 Special Edition Stella Artois Chalices to be won.
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