Following a successful launch in the US earlier this year, Wrigley is introducing Starburst Strawberry to the UK from the 17th July.

The Unexplainably Juicy limited edition packs will be made up solely of consumer favourite strawberry flavoured chewy candy, adding another variant to its £18.4m candy portfolio.

Pink packs filled with the juicy flavour, Starburst Strawberry will be available in single (45g), hanging bag (150g) and sharing pouch (165g) formats, including price marked pack options. With a proven track record of driving growth into the sugar confectionery category, Starburst Strawberry is expected to be a very successful NPD.

Launching through RTM for independent and symbol retailers in single and hanging bag format, these rotational Limited Edition listings will be a great opportunity for retailers to showcase Starburst Strawberry alongside the rest of the range both on and off shelf.

With dedicated activation support from the Wrigley field force along with the rest of the candy portfolio, Wrigley aims to drive interest and create exciting news to refresh and drive the brand.

A wide range of engaging POS material is available to retailers looking to participate in the launch, with Wrigley’s dedicated field force on hand to support. Hundreds of cash and carry depots will also be supported with off-shelf activation to encourage product trials in-store.