WRIGLEY is launching a new interactive website in which fans can star in their own Starburst video and receive a free pack of new Starburst FaveReds.
The Juicy Theory Creator is part of a multi-million pound communication platform to support the launch of Starburst FaveReds which also includes in-store, TV, digital and out of home advertising.
Available at www.juicytheories.com, the Juicy Theory Creator invites fans to upload their own faces to the twerking, cheerleading or robot dancing juice collectors.
Fans that create their own ads will also receive a coupon for a free pack of Starburst FaveReds which they can redeem in participating stores.
Starburst FaveReds will also benefit from the brand’s return to TV for a second time this year, on air now for four weeks, and an out of home advertising campaign which will run across the UK from 5 May.
Starburst FaveReds brings together consumers’ ‘fave-ourite’ red flavours in one pack -Strawberry, Raspberry, Cherry and Red Apple.