Speciality Brands has secured the UK distribution rights for Beluga Noble Russian vodka.
The premium spirits agency will be will be responsible for both on and off-trade distribution as well as development of the Beluga brand within the UK.
“The higher end of the vodka category is currently experiencing a resurgence and Beluga vodka presents us with a truly exciting opportunity,” said Chris Seale, managing director Speciality Brands.
“The brand is well-respected and has already built a strong reputation in the trade for its unique taste and superior quality but there’s plenty of potential for growth in the UK. We’re looking forward to taking it to the next level and establishing it further within the super-premium traditional vodka category.”
Beluga vodka was first created in 2002 at the Mariinsk Distillery in Siberia, which has a rich heritage dating back to 1900. Since its first release, Beluga vodka has become one of the leaders in the super-premium traditional vodka segment in Russia and worldwide.
Pavel Ulyukav, Beluga export director, said the brand has ambitious goals in the UK.
“For the past five years Beluga has been growing steadily and is amongst the top three super-premium traditional vodka brands globally. We are very proud of this result but do not intend to rest on our laurels,” he said.
“In the UK we lag some way behind our global position and are looking forward to working with Speciality Brands to address this. We have ambitious goals but we are confident that with the team’s strong knowledge and understanding of the UK market these can be achieved.”
Speciality Brands will be taking over the UK distribution of the brand’s entire range as of this month. The range includes Beluga Noble, Beluga Transatlantic Racing, Beluga Gold Line and Beluga Allure.