Spar Scotland to support Scottish Food and Drink Fortnight in-store

0

Spar Scotland will continue its support for Scottish Food and Drink Fortnight with promotions across all its stores.

Organised by Scotland Food & Drink and VisitScotland, the Fortnight takes place between 31 August and 15 September this year, but the campaign at Spar will run till the end of September.

The campaign will highlight some of the Scottish brands and products stocked in Spar stores, alongside a variety of Scottish suppliers that Spar Scotland works with.

“Over the years SPAR has worked incredibly hard with local suppliers and we’re now strengthening our position as Scotland’s favourite community store,” said Colin McLean, chief executive at Spar Scotland.

“I am looking forward to seeing more Scottish local producers stocked in our Spar stores.”

Spar will be offering promotions on Scottish lines including Highland Spring, Irn-Bru, Barr Soft Drinks, Kerrs Bakers and Mrs Tilly’s.

Activities as part of the campaign include an advert on Spar Radio, social media posts and competitions, PR, and themed in-store merchandising kits including posters, shelf cards and seasonal bays.

The shelf edge labels will feature regional words and their English translations, tailored to the store’s area.