SPAR has launched new vegan-friendly Vine & Bloom wine range.

The retailer said the wines have been developed in close collaboration with its long-term supplier partner, Cantina di Sociale Soave, based in Northern Italy, focusing on popular grape varieties including, Pinot Grigio, Merlot and a Rose.

This is the first wine range from SPAR that highlights ‘vegan friendly’ on the front label.

SPAR added that more than 70 percent of its own label wine range is vegan-friendly, including all Sparkling Wines and Champagne. Vegan labelling has also been made clearer on the back label for consumers.

“At SPAR we have sold vegan-friendly wines for some time. We are seeing more and more producers taking note of the changing consumer trends and the range offers customers three tasty and excellent value-for-money wines,” said Philippa Carr, Master of Wine at SPAR UK.

SPAR said it looks to make their entire private label wine range vegan-friendly from 2021.

The Vine & Bloom Range RSP is £6.50 and launches on promotion at £5.50 until the end of January.