Spar has announced two new marketing campaigns to help boost footfall and basket-spend this summer.
The two Love Summer marketing campaigns will both kick off on 13 June and run for six weeks until 24 July.
The first campaign, Love Summer Prizes, is a footfall-driving initiative that encourages shoppers to go to their local SPAR to be in with the chance of winning from thousands of summer prizes.
The prize pool, which is worth £1.3 million, includes cash, holiday vouchers, speakers, BBQ’s and more – with no purchase necessary to win any of them.
The initiative targets shoppers via digital media, including Facebook, Instagram, YouTube and Google, and asks them to show the advert in their local SPAR. They then get a scratch card with a code, which they enter online to redeem prizes.
The second initiative, Love Summer Days Out, is a basket-spend campaign that rewards shoppers who spend £7.50 or more in-store with a voucher for discounts on days out across Britain.
Spar has partnered with thousands of venues across England, Scotland and Wales to offer discounts on attractions such as the Blackpool Pleasure Beach and Lazer Zone.
Michael Lawless, brand and marketing director at Spar UK , said: “Our Love Summer marketing campaign encourages shoppers to be spontaneous and targets key moments of their shoppers over summer.
“Both of these fantastic new campaigns will drive footfall and basket spend over the key summer months, building on last year’s great summer, and offering our retailers a huge opportunity to boost sales at this key time of year.”
The Love Summer programme is being sponsored by Pepsico brands Naked and Copella, who have provided prizes and will be featuring across all communications.
Spar retailers will receive PoS materials including counter displays, posters, wobblers, pop-up stands and boards, as well as a voucher box including Love Summer Prizes scratch cards and Love Summer Days Out vouchers.
The initiative will be supported with radio and organic digital content.