SPAR is launching a fully gluten-free range of SPAR Brand sausages with a luxury packaging design across both its premium and standard lines.
The revamp will keep the range in line with the market and the current trend for gluten-free products.
SPAR Butchers Choice Pork GF Sausage has an RRP of £2.35.
The SPAR Premium gluten-free sausage range, flashed 2 for £5, comprises: Cumberland, Lincolnshire, Pork & Brambly Apple, Pork Chipolatas and Pork GF Sausage.
Dave Wright, SPAR UK Assistant Brand Manager, said: “The launch of our gluten-free sausage range not only taps into current growth in the gluten-free market, but also offers a fantastic opportunity for retailers.
“The range’s premium design and luxury feel follows the success of similar packaging across our own label lines,” he said.
The launch will be supported by in-store PoS, shop window adverts, bulletins and SPAR Radio and available in SPAR stores now.