Snappy Shopper has appointed ex-Spar and Nisa marketing veteran Philippe Rondepierre as their marketing director.

The web-based convenience store home delivery platform created the new role of marketing director as the business moves into its next phase of rapid growth.

Mr Rondepierre will join the Dundee-based company in September after being head of marketing at Nisa since 2017, including nearly 30 years of experience in the convenience and wholesale sector.

His previous role has involved being responsible for all online and offline marketing, including the successful Nisa media hub.

This has enabled suppliers to optimise the alignment of their brand and marketing plans to Nisa’s seasonal programme of trading and marketing activities.

Heading up all marketing activity at Spar, Mr Rondepierre also sat on the central office leadership team and led the group’s selling plan, one of four key pillars of the Spar UK strategy.

Returning to Dundee, he will be responsible for creating, driving and implementing Snappy Shopper’s marketing strategy and report to chief executive Mark Steven.

“We’re delighted to have recruited someone of Philippe’s calibre to head up our key marketing function and work with the rest of the team to drive growth of the Snappy Shopper brand,” said Mr Steven.

“Philippe has a wealth of experience in the convenience retail sector spanning many years so he understands the dynamics of the fast-paced and ever-evolving marketplace that Snappy Shopper inhabits.

“No other platform has the functionality that Snappy Shopper offers. It drives incremental new sales for our top stores in excess of £10,000 per week under normal trading conditions, with our top-performing store achieving £40,000 per week during the Covid-19 crisis.”

Speaking about his new role, Mr Rondepierre said: “It is an exciting opportunity to be involved with an ambitious tech start-up in the sector I have spent my career in and in the city I call home.

“Snappy Shopper’s progress in such a short space of time has impressed me and I am very much looking forward to joining Mark and the team on the next stage of the journey.”